Online challenges

The short spots try to warn about the risks of online challenges in an entertaining and light way. The tree spots, each about 30 seconds in length, are loosely linked and they portray the hero as he gets injured while trying various typical challenges. Each spot ends with a short recommendation. The aim of the spots is not to make the children scared, but rather to make them think about taking part in an online challenge. The spots are intended mainly for Instagram and Facebook and to make the SIC´s profile more attractive.